Building Your Dream Website? Here’s How the Top Tools Stack Up



In the digital age, building a professional website no longer requires knowing how to code. Platforms like Wix, Squarespace, and Elementor have made it easier than ever for anyone—from small business owners to freelancers—to build, design, and launch beautiful websites with ease.

But with so many features and tools, choosing the right one can be overwhelming. Should you go with Wix’s all-in-one ease? Squarespace’s polished templates? Or Elementor’s WordPress-powered customization?

Let’s dive deep into a head-to-head comparison of Wix, Squarespace, and Elementor across key categories to help you choose the best fit for your needs.


1. Ease of Use

Wix

Wix is well-known for its drag-and-drop editor that’s as simple as it gets. You can click on any part of the site—text, images, buttons—and move or edit it directly. No coding required.

The Wix ADI (Artificial Design Intelligence) feature can build a website for you by simply answering a few questions, making it perfect for beginners.

Pros:

  • Intuitive drag-and-drop
  • No learning curve
  • AI-powered setup (Wix ADI)

Cons:

  • Too much freedom can lead to messy designs

Squarespace

Squarespace offers a more structured editor, where you build using content blocks and pre-designed sections. It’s slightly less flexible than Wix, but this rigidity helps maintain consistency and aesthetics.

Pros:

  • Clean, guided editor
  • Built-in design rules prevent visual clutter

Cons:

  • Less intuitive for full custom layouts

Elementor

Elementor is a WordPress page builder plugin, which means you need a WordPress site and hosting before you start. Once set up, Elementor offers incredible flexibility with its live frontend editor.

Pros:

  • Complete design freedom
  • Advanced layout options
  • Ideal for designers and developers

Cons:

  • Requires WordPress knowledge
  • Hosting and security setup needed


2. Design and Templates

Wix

Wix has 900+ templates across niches like photography, eCommerce, restaurants, blogs, and more. Templates are visually rich and modern, though not as design-centric as Squarespace.

Customization is easy, but once you choose a template, you can’t switch to another without rebuilding the site.

Squarespace

Design is Squarespace’s strong suit. Its templates are minimalist, elegant, and mobile-responsive. If branding and visual storytelling are central to your business, Squarespace will deliver.

Template switching is also easier than Wix.

Elementor

Elementor doesn’t come with full templates out-of-the-box like Wix or Squarespace, but it offers kits and blocks for specific sections—hero banners, testimonials, pricing tables, etc.

Combined with WordPress themes like Astra or Hello, the possibilities are endless.


3. Pricing

Wix

Wix offers a free plan (with ads and Wix branding), and premium plans starting at around $16/month. eCommerce and Business plans start at $27/month.

All plans include hosting, security, and templates.

Squarespace

No free plan, but a 14-day trial is available. Paid plans start at $16/month, with commerce features from $27/month.

Pricing is similar to Wix but includes better quality templates out of the box.

Elementor

The base Elementor plugin is free. Elementor Pro starts at $59/year for one website, and goes up for more sites. You also need to pay separately for:

  • Domain (around $10–$15/year)
  • Hosting (can range from $3–$30/month)

Although Elementor can be cheaper for developers managing multiple sites, the total cost for a solo creator may end up higher than Wix or Squarespace.


4. Blogging and SEO

Wix

Wix has improved its blogging and SEO tools in recent years. You can:

  • Create blog categories
  • Add alt text
  • Customize meta titles/descriptions
  • Use SEO Wiz for guidance

However, its blog editor still feels basic compared to WordPress.

Squarespace

Squarespace is strong in blogging and has:

  • Beautiful blog templates
  • Markdown support
  • Native commenting
  • AMP support
  • Integrated SEO tools

It's ideal for creatives, bloggers, and content marketers.

Elementor

Since Elementor runs on WordPress, you get access to the best blogging system available. Combined with plugins like Yoast SEO or Rank Math, Elementor offers superior control over SEO and blog customization.


5. eCommerce Capabilities

Wix

Wix’s Business & eCommerce plans include:

  • Product pages
  • Digital & physical sales
  • Coupons, taxes, shipping
  • App store integrations (Printful, Modalyst, etc.)

Good for small to medium-sized stores.

Squarespace

Squarespace Commerce is sleek and ideal for branding-heavy stores. You get:

  • Inventory management
  • Product variants
  • Subscriptions
  • Digital downloads
  • Abandoned cart recovery (higher tiers)

Not as many integrations as Wix or WordPress, though.

Elementor

Using WooCommerce with Elementor unlocks full eCommerce control:

  • Custom product pages
  • Storefront design
  • Advanced integrations (Stripe, PayPal, memberships)

Perfect for those with the time and skill to manage WooCommerce complexity.


6. App and Plugin Ecosystem

Wix

Wix has a decent app market with over 300+ integrations:

  • Marketing tools (Mailchimp, HubSpot)
  • Live chat (Tidio)
  • Analytics (Google Analytics, Hotjar)

However, some apps are paid and limited compared to open ecosystems.

Squarespace

Squarespace has fewer integrations, but includes a lot natively—forms, analytics, social media blocks, email campaigns.

The extension store is growing but still limited compared to the competition.

Elementor

Elementor + WordPress means tens of thousands of plugins. From CRMs to membership tools, Elementor offers unmatched flexibility.


7. Customer Support

Wix

  • 24/7 support via ticketing
  • Priority support with higher plans
  • Rich knowledge base and tutorials

Squarespace

  • Live chat support during business hours
  • Email support
  • Active community forum

Elementor

  • Ticket support for Pro users
  • Extensive documentation
  • Active community + Facebook groups

However, because it relies on WordPress and third-party hosting, troubleshooting may involve multiple platforms.


8. Ideal Use Cases

PlatformBest For
WixBeginners, local businesses, quick websites
SquarespaceCreatives, photographers, personal brands
ElementorAgencies, freelancers, advanced users, WordPress lovers


Final Verdict: Which One Should You Choose?

Here’s a quick breakdown to help you decide:

  • Choose Wix if you want an easy, all-in-one solution and don’t need advanced customization. Ideal for business owners, freelancers, and hobbyists who want to go live fast.
  • Choose Squarespace if design and visual storytelling matter the most to your brand. Perfect for portfolios, artists, and lifestyle bloggers.
  • Choose Elementor if you’re comfortable with WordPress or want complete control over your site. Great for developers, marketers, and anyone looking to scale their website’s functionality.


Conclusion

Each platform—Wix, Squarespace, and Elementor—has its own strengths and ideal use cases. The right choice depends on your technical skill level, design preferences, business goals, and how much control you want.

In short:

  • Wix: Easy + fast
  • Squarespace: Beautiful + consistent
  • Elementor: Powerful + flexible

Whatever you choose, remember that a great website is less about the tool and more about how you use it. Prioritize content, clarity, and user experience—and you'll build something truly valuable.


Affiliate Disclosure: This post may contain affiliate links, which means we may earn a commission if you make a purchase through these links—at no extra cost to you. We only recommend tools we trust and believe will add value to our readers.

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